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    Beyond typical metrics like clicks and views, these dynamic platforms provide advertisers with novel opportunities to engage with consumers, create brand involvement, and assess campaign efficacy.   The internet has transformed advertising by offering firms a dynamic and interactive platform to communicate with their target audience. Unlike conventional media, the Internet supports two-way communication, allowing firms to connect with customers in real-time and modify content based on user interactions. This dynamic nature elevates advertising from a passive experience to an engaged interaction between businesses and customers.   Rich media advertising blends text, graphics, videos, and interactive components to provide viewers with an immersive and engaging experience. Clickable buttons, quizzes, and games are examples of interactive components that increase user engagement, and the amount of time people spend interacting with an advertisement. Socia...

  The internet has ushered in a new era of digital disruption, notably in the print media and journalism industries. The internet has altered the dynamics of the media industry, causing changes in consumption habits and the rise of new economic models.   Digital disruption has fundamentally impacted how people obtain and consume news. Previously, print newspapers served as the principal source of information. However, the internet has fostered a move toward online platforms that provide quick access to news, frequently for free. The ease of getting news on smartphones, tablets, and computers has resulted in a drop in print media readership, posing a challenge to newspapers' conventional income model.   The growth of digital platforms has led to a decrease in print circulation for conventional newspapers and periodicals. As consumers increasingly resort to internet news sources, print newspapers struggle to preserve their subscription base. Furthermore, the inter...

  In the dynamic landscape of the Internet age, the United States stands at a pivotal crossroads where technology, communication, and policy intersect. The evolution of telecommunications in the digital era has ushered in unprecedented challenges and opportunities.   The roots of American telecommunications policy can be traced back to the early 20th century with the establishment of the Federal Radio Commission (FRC) and later the Federal Communications Commission (FCC) in 1934. These regulatory bodies were tasked with managing the airwaves, ensuring fair competition, and promoting the public interest. Over the years, policy frameworks evolved to accommodate shifts in technology, from landline telephony to the era of broadband and the Internet.   The Internet age has witnessed an explosion of innovation and connectivity, reshaping how Americans communicate, work, and access information. The role of telecommunications policy has become increasingly complex, bala...