From Likes to Impact: Transformative Power of Internet Connection on Influencer Culture
The proliferation of internet access has resulted in a paradigm change in the way people produce, consume, and interact with material online, known as influencer culture. The idea of influence has become more inclusive thanks to internet access, which has made it possible for people from all walks of life to create online groups, discuss their interests, and grow a following on social media. Influencers may produce and share material with a worldwide audience through blogs, vlogs, and social media platforms, eluding conventional gatekeepers and media outlets. In challenging conventional ideas of notoriety and authority, this democratization of influence has made it possible for people to become inventors, thought leaders, and trendsetters in their fields. Because of internet access, audiences are more interested in real and relatable artists who share their beliefs and experiences, which has highlighted the significance of authenticity and relatability in influencer ...