Well Performing Smartphone Companies Based on their Market Share

 


Market share is important metric that companies can use to see the effectiveness of any revenue generating effort like campaigns, branding, and other customer relation management programs. It is a portion, or a percentage of a market earned by an organization which means it is the total sales in relation to the overall industry sales of the industry to which it operates. With market share it reflects how well you are compared to your competitors and signifies the impact of your strategies and tactical execution and performance that leads to your business results. 

How to calculate market share?

* First ,  You need to select period in which you want to analyze.
- Best period to do is monthly, quarterly, or annual data

* Second, You need to select your market share basis
- Mostly used for this is thru dollars revenue, you can also be based on the number of customers per industry-wide

* Third, You need to determine single company’s total
- This can be thru total revenue from a certain period or using non-financial metric, like no. of customers or no. of units sold.

* Fourth, You have to determine the industry wide total 
- This data must coincide with step number 3 based on your market share basis. 

* Lastly, You have to divide step 3 by step 4
- By dividing the company total per the industry wide total will give you the percentage that represents the size of the company’s presence in the total market. 

Global Smartphone Market Share – First Quarter of 2022

The steps on how to calculate the market share, presented above is used to determine per smartphone companies global market share. This is based on the global shipment of smartphones in all parts of the world.

1. Samsung - has the highest market share with 23% on the first quarter of 2022
2. Apple - has the highest market share with 18% on the first quarter of 2022
3. Xiaomi - has the highest market share with 12% on the first quarter of 2022
4. Oppo - has the highest market share with 9% on the first quarter of 2022
5. Vivo - has the highest market share with 8% on the first quarter of 2022

Based on the statistics, Samsung and Apple dominates the smartphone industry which has a combined market share of almost 50%. They don't lead this quarter but ever since 2013 that they even surpassed Nokia that has been very popular in 2000s. Samsung has been very consistent. And with Xiaomi, a Chinese company, they also performed well knowing that it was just founded in 2010. Out of those top smartphone companies with higher market share, only Apple is based on United States, and the rest are from Asia specifically China and South Korea. 

Check known smartphone companies with their market share by visiting our website https://www.nextelle.us




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